Data & Analytics

Inform Decisions

Data must always be presented with a story in mind. Data without a story is nothing but a confusing bag of numbers. For example, if you were presented with a number, say, 25,338.84, would that figure have any meaning to you? Of course not, as it is without context. However, if one was to say that the figure represents the closing market value of the DOW Jones Industrial Average yesterday, then it's a number worth noting.

An Ant in a Barrel

As collaborative as those in Higher Education attempt to appear, when most of us get into meetings to discuss headcounts and trends, we usually feel isolated. In that sense, we are like an ant in a barrel. Imagine you can only see the inside of the barrel from an ant's point of view: an opening to the sky that hints at the existence of a wide world above it. But nothing about that world is clear.

Disgraceful Data Sets: A Review of College Alumni Offices (Part 2)

Disgraceful Data Sets: A Review of College Alumni Offices (Part 2)

Today’s information landscape makes it easier than ever to locate and engage graduates. The rise and adoption of Facebook and LinkedIn as THE standards for sharing information should be every alumni office’s bread and butter. Why not capitalize on the free exchange of information, almost all of which is self-posted, solidifying the likelihood that the data is accurate and reliable?

Disgraceful Data Sets: A Review of College Alumni Offices (Part 1)

Disgraceful Data Sets: A Review of College Alumni Offices (Part 1)

A business is only as good as the data that it has on which to operate and make decisions.  Finances need to be in order to better anchor a growth strategy, provide the necessary capital for product development, or fuel a marketing campaign. For every department and facet of a business, data is generated on a daily basis. The question is whether or not it’s being collected and then leveraged as part of the decision making process.